Social Media is taking over the fashion world in every way unique possible!!
I Just visited the Future Fashion at Westfield, Shepherd Bush today where they had big screens installed with iPhone-esque touch feel to create mood boards and style board.It was bringing Polyvore to a retail environment. They even had a 3D movie running with all the models styled in various themes and trends, like Print, Bright colour pop, Lace et al.
All you had to do was put your 3d glasses on and watch as they almost came up and whisked their hair around while strutting back!
I have made a little dodgy video on my iPhone and sharing it here just to give all those creative fashion marketeers a heads up on this social-style-me up event!